广告Advertising_英语作文

广告 Advertising

\"Advertising\" or \"advertisement\"comes from Latin “advertere ”,

attention to something

which meansan approach to arouse public

and induce a certain direction. Traditional definitions of

advertising include a series of elements that distinguish the

field from others. Each innovation in communication has been used for advertising, advertising, in its essential

and in some way, each has changed

which in turn has changed the set of elements used

However, there are or should be some is

definition.

elements that determine whether an activity

advertising, that is to say, the essential meaning is largely identical

but with minor differences.

In short, advertising is

the non-personal communication of information usually paid for

and usually persuasive in nature about products, services or ideas

by identified sponsors through the various media. And we

can learn the functions of advertising from the definition above which

are listed

as follows:1)information

3)persuasive

function;

4)get

2)demand creation function; function;

attention function; 5)goodwill establishment function.

”广告“一词根源于拉丁文” advertere “，指的是惹起民众对某一

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件东西的关注以及指引其往某一特定方向的方法。 广告的传统定义包含一系列却别与其余行业的元素。 交流中的每一种创新都被用到广告中，每一种创新都以某种方式改变了广告， 这反过来已经改变了它的定义中使用的背景元素。 但是，有或许应当有一些决定一项活动是不是广告的基本元素，也就是说，基本义思大概是同样的，可是又细微的差别。简而言之，广告往常是支付的非个人信息的交流，往常是由资助商经过各种媒体识其余， 在产品自然属性、 服务或许想法方面颇具说服力。我们能够从以上定义认识广告的功能， 如：1）信息功能；

2) 需求创建功能； 3）说服功能； 4）惹起关注的功能； 5）商誉设置功能。

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