Directions: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
1. (Listen to the audio recording for the question.)
A. Because short slogans are refreshing.
B. Because short slogans can catch busy people's attention. C. Because only short slogans are impressive.
D. Because the Coca-Cola company has set a good example.
2. (Listen to the audio recording for the question.)
A. The man asks for some money to buy bread. B. The woman spends a lot of money shopping.
C. The woman wants to buy some spring clothes for the man. D. The man is quite angry at the woman not buying him bread.
3. (Listen to the audio recording for the question.)
A. Ads should be made by local people.
B. The lipstick ad is more effective in Germany. C. Ads should be adapted for particular places. D. The same ad can be used in various places.
4. (Listen to the audio recording for the question.)
A. To show how fast one can buy things with the card. B. To show how much he likes the card.
D. To express his agreement with the
woman.
5. (Listen to the audio recording for the
question.)
A. She is a loyal customer to
Nokia.
B. She is a loyal customer to
Ericsson.
C. She is easily influenced by
advertisements.
C. To express his disagreement with the
woman.
D. She is a tough
consumer.
Script Part
II Directions: to the following recording, and then fill in the blanks
Listen the with You will hear the recording twice. After the first
missing words. playing, to write the missing words. Use the second
playing to check there will be
time your
W: So, Mr. Smith, you want to increase ridership on answers.
the buses.
We do
M:
(1
) W:
, and we hope you can help us.
change the image
Certainly we can. First, we must
M: How do you do
that? W: do some survice
Well, we'll (3)
taking the bus. We'll investigate M: Will that
work? W:
It works (5)
(2
) of bus travel.
to see what people really think about different
(4dates and so ) on.
all the time
users
. Once we get a profile
(6)
users
target it we can see who we can (7)
Your answer
(1) (2) (3) (4) (5) (6) (7)
We do change the image do some survice different dates all the time
users target it
Correct answer
We do
change the image do some surveys different age groups
all the time your users target
Part III Script
Directions: Listen to the following recording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.
1. Which of the following is NOT mentioned as a purpose of advertising?
A. To encourage listeners to buy a product. B. To persuade readers to support an organization. C. To encourage readers to get rid of a certain idea. D. To persuade listeners to agree with a certain idea.
2. According to the passage, who is most likely to pay for an ad?
A. The advertiser. B. An advertising agency. C. The retailer. D. The shop.
3. Which of the following is second in importance?
A. Local advertising. B. Trade advertising. C. National advertising. D. Professional advertising.
4. Which of the following is true of direct mail?
A. Mail advertisements go to people with certain characteristics. B. Mail advertisements go to producers rather than professionals. C. Mail advertisements are more effective than TV commercials. D. Mail advertisements are more expensive than other forms of advertisements.
5. What is the passage mainly talking about?
A. The role of advertising in modern society. B. The definition and classification of ads. C. The effects of various types of ads. D. The importance of various types of ads.
Part IV
Directions: Choose the best answer to each of the following statements. 1. Dad, I need some new shoes. My old ones look _ funny.
A. kind B. a kind
C. kind of D. a kind of
2. They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoes, I'd wear them _ .
A. nothing B. with nothing C. in nothing D. for nothing
3. In the States, advertisers are not allowed young people smoking cigarettes.
A. show B.
showing C. to D. to be
4. Cigarette manufacturers need to keep __ new customers.
A. bringing
about B. bringing to
C. bringing forward
D. bringing in 5. Manufacturers often spend large __ of money on the advertisements.
A. volumes
B. numbers C. sums D.
6. \"Don't _____ think about it!\" is an expression commonly used in the
United
States when a person emphatically denies another person something.
A. so B. really C. even D. ever
7.
A. too only natural B. only too natural C. too natural only
D. only natural too It is ___________ for us to specify what kind of people we want.
8. Advertisers keep finding ways the law.
A.
B. about C. round D.
9. Our student union should ________ against smoking on campus.
A. make some publicity B. do some publicity C. make some publication D. do some publication
We have everything you need. Stereos, video machines, refrigerators,
dining room tables. ___ ; we have it.
A. Naming
it
B. To name it C. You name it
D. You put a name on it
10.
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