Determining Compensation to an Online System from

专利名称：Determining Compensation to an Online

System from an Entity for Presenting ThirdParty Content in Content Associated withAnother Online System User

发明人：Asad K. Awan,Maria Angelidou,David Tin Ho

Shih

申请号：US144853申请日：20140912

公开号：US20160078495A1公开日：20160317

专利附图：

摘要：An online system may prevent a content associated with a user from includingcontent that is sponsored by a third party, other than the user, for presentation on bythe online system unless the user provides an amount of compensation to the onlinesystem. To determine an amount of compensation, the online system determines anamount of reach of the content sponsored by the third party based on characteristics ofthe content associated with the user. For example, a number of users viewing the contentassociated with the user is used to determine the amount of reach of the content if it ispresented by via the content associated with the user. Based on the amount of reach, theonline system determines an amount of compensation to be received from the user topresent the content sponsored by the third party via the content associated with theuser.

申请人：Facebook, Inc.

地址：Menlo Park CA US

国籍：US

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