国际商务学位课考试大纲

课程名称: 国际商务

专业名称: 国际商务（双语） 课程总要求：

通过本课程的学习，学生了解国际商务的基础知识、基本概念和理论。通过课堂案例分析讲解，对于处理商务工作中的基本问题有正确的判断，帮助学生在实际的工作中做出正确的决策。

考核知识点：

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What’s Globalization Drivers of Globalization

The main arguments in the debate over impact of globalization Political systems Economic Systems Legal Systems

What determines the level of economic development What is culture

Social culture and workplace

Ethical business and ethical dilemma The causes of unethical behavior

Actions that managers can do to incorporate ethical considerations into decision making Different theories of international trade

Government role in promoting national competitive advantage in certain industries Government policy to influence international trade flow Reasons of government to intervene international trade Development of world trading system Different theory of FDI

Benefits and costs of FDI to home and host countries Government policy instruments to influence FDI Different levels of regional economic integration

Economic and political arguments against and for regional economic integration The Nature of the Foreign Exchange Market

Economic Theories of Exchange Rate Determination

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The Gold Standard and the Bretton Woods System

The collapse of the fixed exchange rate system and the floating exchange rate regime IMF crisis management

Benefits and risks of the Global Capital Market Eurocurrency market Strategy and the Firm

Global expansion, profitability, and profit growth. Organization architecture and structure Control system and incentives Organizational cultural Basic entry decisions

Entry modes and selecting entry modes

学习教材与主要参考书：

国际商务 International Business

［美］查尔斯ＷＬ希尔 著 周健临改编 中国人民大学出版社

考试形式及试卷结构： 1、试卷总分：100分 2、考试时间：120分钟 3、考试方式：闭卷，笔试 4、参考题型及比例： 单选题：每题2分，15题 判断题：每题１分，20题 简答题：每题５分，6题 案例分析题：每题20分，1题

题型举例：

True or False

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The notion that national economies are relatively self-contained entities is on the rise.

Multiple Choice:

Which of the following is not characteristic of globalization?

A. National economies are turning into independent economic systems B. Material culture is starting to look similar the world over

C. Perceived distance is shrinking due to advances in transportation and telecommunications D. Barriers to cross-border trade and investment are declining

Short answer Question: Discuss the effect of globalization on national sovereignty.

Case Analysis

DIXON TICONDEROGA-VICTIM OF GLOBALIZATION

SYNOPSIS

Dixon Ticonderoga is one of the oldest public companies in the U.S. The company produces yellow No 2 pencils introduced in 1913. With annual revenues of 100 million, Dixon is the second largest pencil manufacturer in the country.

In the1990’s Dixon faced new challenges, Chinese manufacturers entered the U.S. market with low priced pencils. The pencil industry lobbied the U.S. government for protection. In 1994 when Chinese pencils accounted for 16% of the market the U.S. enacted heavy anti dumping duties on Chinese pencils effectively raising their price. The Chinese kept making pencils cheaper and better. The U.S imposed tariffs sometimes to the tune of 53% on some brands.

To try to meet foreign competition on price, Dixon experimented with cheaper ways of making pencils. They then set up a Mexican operation initially to supplement its U.S. operation. In late 2000, Dixon had switched many of its processes from the U.S to Mexico. By the year 2000 they had set up a wholly owned subsidiary in China. By 2002 Dixon had shut down its manufacturing plane in the U.S

DISCUSSION QUESTIONS

1. Why do you think that the Chinese have an apparent cost advantage in the production of pencils?

2. Do you think that lobbying the US government to impose antidumping duties on importer of pencils from China is a good way to protect U.S. jobs? Who benefits most from such duties? Who loses? What alternate policy stance might the government take?

3. Why has Dixon become a multinational company? What are the economic benefits to Dixon of becoming an international business?

4.Now that Dixon has a production operation in China, why does it not simply import finished pencils from China to the United States, instead of making those pencils in Mexico?

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