专利名称：CONSUMER EXPERIENCE ASSESSMENT
SYSTEM
发明人：PRADEEP, Anantha,KNIGHT, Robert,
T.,GURUMOORTHY, Ramachandran
申请号：EP08798799.6申请日：20080827公开号：EP2180825A1公开日：20100505
摘要：A system assesses consumer experience by evaluating neuro-responsemeasurements for a consumer exposed to products, services, offerings, and stimulus.Examples of neuro-response measurements include Electroencephalography (EEG),Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eyetracking, and facial emotion encoding measurements. Components of a consumerexperience are analyzed to assess neuro-response measurements specific to eachcomponent. In many instances, neuro-response data is combined with other data andanalyzed to determine total consumer experience.
申请人：Neurofocus, Inc.
地址：1200 5th Street Berkeley, California 94710 US
国籍：US
代理机构：O'Connell, David Christopher
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